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Grow Into A Reader Campaign with the Pyjama Foundation and Penguin Random House Australia

QBD Books, the largest Australian-owned and operated book retailer, has announced the launch of its ‘Grow Into A Reader’ campaign in partnership with Penguin Random House Australia to raise funds for The Pyjama Foundation this July.

The program aims to raise much-needed funds and awareness for National Pyjama Day on Friday 19 July and The Pyjama Foundation’s ‘Love of Learning Program’. The Love of Learning Program provides children and youth in foster care – Australia’s lowest-performing educational group – the opportunity to change the direction of their lives with learning, life skills and confidence through a one-on-one mentoring program.

All 87 QBD Books store locations across Australia are set to join the National Pyjama Day festivities which will span the entire month of July.

Throughout the month, Penguin Random House will donate $1 for every book sold from the selected Pyjama Foundation promotional list (see below). In addition, proceeds from the sale of every $2.99 Penguin Random House height chart will also be donated. All funds from this joint promotion will go directly towards the Pyjama Foundation and its cause.

Bronwyn Sheehan, Founder and CEO of The Pyjama Foundation.

“Grow Into A Reader” height charts. Available in all QBD stores.

“Planting a seed to help grow the next generation of book lovers is so important to us. Reading books can open a world of opportunities for kids – be it to learn, explore, or escape. Supporting The Pyjama Foundation in partnership with Penguin Random House and their incredible authors is the perfect way to spark this enjoyment,” said QBD Books CEO, Nicholas Croydon.

“A heartfelt thank you to QBD Books and Penguin Random House for championing National Pyjama Day and supporting children in foster care. By promoting National Pyjama Day through the joy of reading, we are making a meaningful difference in children’s lives and fostering a love for learning that can last a lifetime.

Books open up new worlds, inspire imagination, and build the confidence these children need to thrive. Together, we’re helping to create brighter futures, one book at a time,” said Bronwyn Sheehan, Founder and CEO of The Pyjama Foundation.

The Pyjama Foundation was founded in 2004 to give children in foster care the opportunity to change the direction of their lives with learning, life skills, and confidence.

Through a simple program known as the Love of Learning Program, volunteers called Pyjama Angels are matched with a child in care and spend just one hour a week focusing on learning-based activities.

Some of the incredible Penguin Books’ children’s titles which are included in our Buy One Get One Half Price promotion.

Help support foster kids with BIG dreams this month and get cosy for a cause! This campaign is exclusively in-store only. To explore the fantastic children’s books included in this promotion and for more information about “Grow Into A Reader” visit our website. 

You can learn more about The Pyjama Foundation and their incredible work for foster children across Australia on their website here. 

Follow this wonderful campaign across socials here:




Watch our incredible interview with our Children’s Fiction Category Manager Dion and the CEO and founder of The Pyjama Foundation Bronwyn Sheehan, who discusses our incredible “Grow Into A Reader” campaign. 

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