The Book Hipster

We are excited to announce the launch of our Book Hipster competition!
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Putting this campaign together has been a long process, and involved a lot of late night brainstorming sessions, but we enjoyed every second of it and can’t wait to hear all of your Book Hipster Confessions!

To go in the draw to win a $100 QBD Gift Voucher every week for 12 weeks, book lovers need to jump onto www.qbdbookhipster.com.au and let us know your book-reading secret.

The Top 25 Book Hipster confessions will be printed and displayed in QBD The Bookshop’s stores around Australia.

To launch the campaign we explored what makes our long time Book Hipster, Alex, tick. Check out the first of many videos featuring him here!

Shooting this video was a great experience for the QBD team, and Alex’s personality really came through! Check out some sweet behind the scenes photos from the shoot to give you a hint of what’s yet to come!

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Don’t forget to jump onto www.qbdbookhipster.com.au and also follow us at:

@qbdthebookshop
facebook.com/qbdthebookshop
qbdbookhipster.tumblr.com

Join in the conversation with #qbdbookhipster.